- it needs to be something that speaks to the subconscious
- deeply connect with my ideal viewer. Make them seen. Speak to their deepest needs and desires/secrets
Structure
- hook
- contextualize the hook
- make a joke to lighten up the mood. Make yourself more relatable
- content
- end with something that gives this sense of community with the people who reached this point of the video. Promise them something and offer them the chance to join me in my journey