Demonstrates the core value proposition and builds a curiosity gap by showing a highly desirable outcome without explaining the mechanics.
Human brains are evolutionarily wired to conserve energy by:
filtering out predictable patterns. When a user is scrolling through a social feed, their brain is in a constant pattern-matching state. To capture attention, launch video must execute a pattern interrupt, a deliberate disruption of the viewer’s expected flow within the first three seconds.
“cognitive ease”
thin slicing Phenomenon
making rapid conclusions about trustworthiness, relevance, and entertainment value within mere seconds
todo
Normal
The Explosion
The founder is stressed/nervous after he finds the investor he’s been trying to get a hold of. Audora gives them a pep talk about both:
why they will ace the approach. Act as your wingman. Reminding you of the importance of the situation and how you are fully capable of doing it well todo