Hearts
- problem
- prove that you know the buying motivation of the customer
- why should anyone pay attention? Do you really understand the problem?
- stories
- share your personal journey?
- quantify the problem. Convert the pain-point to time & money
- start with “imagine”
- prove that you know the buying motivation of the customer
- solution
- high level
Minds
- competition
- why you? why now?
- milestone
- market opportunity
Wallet
- revenue model