Questions to ask myself
- I really need to nail down on what the value prop is
- Who needs it most and why do they need it most?
- What are they currently doing to solve that problem they’re facing? And why is it not working? What’s stopping them from using these current solutions?
- What are they trying to get out of these current solutions?
- What were they looking for in these current solutions that they couldn’t find?
- Find a community/hobby that is big enough but not too big. There’s a need to bring them together
- When I think of that, I think of the communities that already exist and how they somewhat fulfill that gap that I’m trying to fill with technology.
- Retention. Look at a market who is looking for continuous demand.
- Recurring ongoing value
- For what exact purpose am I trying to connect people FOR. Rate each pain-point:
- Severity?
- How often?
- Solution?
- I should have a clear idea on exactly who I’m building it for: prev. Mark - user journey & Ken - user journey
- What kind of people provide the most demand for my solutions.
- Why building in consumer social is hard?
Action items
- find the most painful customer segment
- what is the core quantification: fullfilled life
prompt the action to happen at a higher rate
• What job does the customer hire my brand to do?
Look for exactly
• What companies and products compete with my brand to do this job for the
customer?
• What sets my brand apart from those competitors?