- The biggest problem with consumer social in general is that you really have to provide value from the first second they sign up (a dopamine hit), otherwise they will just get turned off and go to something else. Especially for products that need to be used for a while for its benefits to be reaped. Kind of like Duolingo.
- Duolingo figured out how to achieve retention at the highest rate possible through multitudes of psychological tactics and gamification.
- By rewarding them + providing value. Which go hand-in-hand.
- Consumers are so unpredictable. They change fast, especially young people
- only a a handful of you were able to figure out how to keep them using their platform.
- Maybe software can’t help people make friends in better ways and end loneliness