- Outsourcing reduces the value of your company. Investors and company buyers buy your company actually pay for your talent
- Your brand is your customer (Apple)
- Inbound sales
- relevancy over personalization
- People don’t wanna feel like they’re being stalked
- Only sell to the people that fit your
- Be honest, build trust, and don’t be scared to recommend other products (Clay instead of Startup Crash Course - Convo Topics)
- Outbound sales
- Sales funnel
- the goal is not for them to believe in your product, you need to make them feel like they know your product is the best product in the market
- don’t waste time on trying to convince audiences who are not your audience
- This was a transactional sale: https://ramimaalouf.gumroad.com/l/journal-templates
- Skool simple pricing and generous plan (99)
- Alex Hormozi’s audience is the perfect audience
- Get people with high trustworthiness and make them trust your product